To the north of Tel Aviv is the growing resort city of Herzliya, which was named after one of the founders of the Zionist movement, Theodor Herzl. The city boasts some of the finest beaches in Israel and this, combined with the proximity to Tel Aviv, has made it popular with the country's elite. The area near the beach, Herzliya Pituach, is home to many diplomats and wealthy Israelis.

Herzliya boasts two fine museums, the Founders' House, which depicts the everyday life of the town's first settlers, and the Herzliya Museum of Israeli Art & Sculpture Garden, which exhibits the work of contemporary Israeli artists.